SI on Campus looks at the schools of of the Pac 10 and this is what the say about Eugene Oregon:
"Whether you're an avid outdoorsman who craves a runner's high or a grungy hippie who's in need of another kind of high, Eugene is the place to be. Oregon might be a Pac-10 school, but venture to beautiful Autzen Stadium on a picturesque autumn Saturday and watch the town turn into a frenzied cloud of green and yellow quaking fans that would match the enthusiasm of any school in the SEC. No town in the conference supports its teams better than Eugene, and no alumnus has done more for his school than Nike founder Phil Knight, who created the shoe giant after competing on Oregon's track team."
For the other schools of the Pac 10 click on the title above for a link.